M'masiku amenewo omwe amayamika payekha komanso kudalirika, DLBZ, Kampani ya Chuma Chaukadaulo, posachedwapa adakhazikitsa chiwonetsero choyambirira - " nyama yakuthengo ya maluwa a Canvas. " Mapangidwe apaderawa, ophatikizidwa ndi lingaliro labwino la Eco, wakhala kamphepo kaye zotsitsimutsa kwambiri m'dziko lamafashoni.
Thumba lobiriwira la Canvas iyi limayang'anira chisamaliro chake. Pakatikati pamaluwa ndi mpendadzuwa wachikaso, posonyeza chiyembekezo, kulimba mtima, komanso kufunafuna chisangalalo. Kuzungulira mpendadzuwa ndi masamba owoneka bwino ndi maluwa, ndikupanga mawonekedwe ogwirizana komanso olimbikitsa. Pamwamba pa maluwa, lemba loyera limawerenga kuti, "Ndiyenera kumera m'malo onse omwe anthu onse amaganiza kuti simudzakumbukira zomwe angathe kuti azithana ndi kuthekera kwawo.
Kuti tigwirizane ndi zosowa zamakasitomala osiyanasiyana, DLBZ imapereka zosankha ziwiri zogula. Kwa iwo amene amakonda kapangidwe kake ndipo akufuna nthawi yomweyo, kampaniyo imapereka chinsalu cha " nyama yakuthengo , ndikuonetsetsa kuti makasitomala amatha kunyamula chikwama chodzaza ndi chiyembekezo ichi nthawi iliyonse. Kwa iwo omwe akufuna kukhudza mwachidwi, DLBZ imapereka chithandizo chokwanira. Makasitomala amatha kusintha mtunduwo kuti azikonda kapena kuwonjezera mawu awo omwe amakonda, amagwira ntchito limodzi ndi gulu la chizolowezi cha DLBZ kuti mupange chikwama chimodzi.
Emily Syrepreneur Emily ndi fanizo lodzipereka la thumba ili. Poyamba anagula mtundu wa " mnyontho wa nyama ya" nyama yamvula ya chinsalu " koma posakhalitsa adazindikira kuti akufuna mtundu wina. Adalumikizana ndi gulu la chizolowezi cha DLBZ kuti aphatikizire mitundu yake ya Brand ndi logo loyenereka. Totor iyi yamisonkhanoyi yakhala misonkhano yokhulupirika ya Emily pamisonkhano yamabizinesi, makanema amalonda, ndikumukumbukira motsimikiza za kutsimikiza kwake kosasinthika komanso kukhoza kusintha kulikonse.
" Chikondwerero cha chinsalu cha Frovo . Kampaniyo imagwiritsa ntchito zida za Eco-ochezeka kuti muchepetse mphamvu zachilengedwe. Kuphatikiza apo, kapangidwe ka thumba kumalimbikitsa anthu kuti azitha kukhala ndi mphamvu zamkati komanso zotheka kuphatikizidwa ndi malingaliro a Blbz a DLBZ ya "kukhala mbuye wanu."
Poyambitsa " nyama ya muthyathyamphuka pachimake, " DLBZ ikaonetsanso chithumwa chake chapadera m'dziko lamafashoni komanso kudzipereka kwake kosasunthika kukhazikika. Chithumba chokwanira komanso chabwino komanso chabwino chodzaza ndi mphamvu. Dongosolo tsopano ndi lolani kuti dziko lapansi liwone maluwa anu ali pachimake.
